Privacy Policy for SFR Performance
Last Updated: July 2, 2025
SFR Performance ("we," "us," or "our") operates the website [sfrperformance.com] (the "Website") and provides digital fitness programs designed for tactical athletes, other athletes, and individuals seeking to train like athletes (the "Services"). We are committed to protecting your privacy and safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Website or use our Services. As the data controller of your personal data, SFR Performance ensures compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for European residents.
Please read this Privacy Policy carefully. By accessing or using our Website or Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Website or Services.
1. Information We Collect
We collect information to provide and improve our Services, fulfill our contractual obligations, and comply with legal requirements. The types of information we collect include:
1.1 Personal Data
When you register for an account, purchase our Services, subscribe to our newsletter, or contact us, you may voluntarily provide personal data, including but not limited to:
Name (e.g., first name, last name)
Contact Information (e.g., email address, telephone number)
Billing Information (e.g., payment method details, billing address)
Other Information you provide when filling out forms or communicating with us (e.g., city of residence, organization)
1.2 Device Information
We automatically collect certain information about your device and how you interact with our Website, including:
Device Details: Web browser type, IP address, time zone, operating system, and device identifiers.
Browsing Data: Pages or products viewed, websites or search terms that referred you to our Website, and how you interact with our Website.
Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect and store information about your preferences and usage patterns. See Section 5 (Cookies and Tracking Technologies) for more details.
1.3 Statistical Information
We may aggregate data collected from users to generate statistical information about Website usage. This aggregated data does not identify any individual and is used to analyze trends and improve our Services.
2. Why We Process Your Data
We process your personal data for the following purposes:
To Provide Services: To process your purchases, deliver digital fitness programs, and manage your account.
To Communicate: To respond to your inquiries, send transactional emails (e.g., order confirmations), and provide customer support.
To Improve Our Services: To analyze Website usage and user preferences to enhance functionality and user experience.
To Send Marketing Communications: To send newsletters, promotional offers, or other updates, if you have opted in to receive them.
To Ensure Security: To detect and prevent potential abuse, fraud, or unauthorized access to our Website or Services.
To Comply with Legal Obligations: To meet legal, regulatory, or contractual requirements, such as responding to lawful requests or subpoenas.
We process only the minimal amount of data necessary to achieve these purposes and ensure the security and functionality of our Website and Services.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds:
Contractual Necessity: To fulfill our contract with you when you purchase Services or register for an account (e.g., processing payments, delivering fitness programs).
Legitimate Interests: To pursue our legitimate business interests, such as improving our Services, ensuring Website security, and sending marketing communications (where permitted).
Consent: For optional activities, such as receiving newsletters or marketing emails, where you have provided explicit consent.
Legal Obligation: To comply with applicable laws, such as tax regulations or data protection requirements.
4. Your Rights
If you are a resident of the European Economic Area (EEA) or another jurisdiction with similar data protection laws, you have the following rights regarding your personal data:
Right to Be Informed: To understand how we collect and process your data, as outlined in this Privacy Policy.
Right of Access: To request a copy of the personal data we hold about you.
Right to Rectification: To correct inaccurate or incomplete personal data.
Right to Erasure: To request deletion of your personal data, subject to legal or contractual limitations.
Right to Restrict Processing: To limit how we process your data in certain circumstances.
Right to Data Portability: To receive your data in a structured, commonly used format or have it transferred to another controller.
Right to Object: To object to processing based on legitimate interests, including direct marketing.
Rights Regarding Automated Decision-Making: To not be subject to decisions based solely on automated processing, including profiling, that produce legal or significant effects. (Note: SFR Performance does not engage in such automated decision-making.)
To exercise any of these rights, please contact us at sfrperformance1@gmail.com. We will respond to your request within the timeframes required by law (typically 30 days for GDPR requests). We may require verification of your identity before processing your request.
5. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience on our Website. Cookies are small data files stored on your device that help us:
Remember your preferences and settings.
Analyze Website performance and user behavior.
Deliver personalized content or advertisements (if applicable).
You can manage your cookie preferences through your browser settings or by opting out via our cookie consent tool (if available). Disabling cookies may limit some Website functionality. For more information, please contact us at sfrperformance1@gmail.com.
6. Data Sharing and Transfers
We do not sell your personal data. We may share your data with third parties only in the following circumstances:
Service Providers: With trusted third-party providers who assist us in operating our Website and Services (e.g., payment processors, hosting providers, email delivery services). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Legal Compliance: When required by law, such as to comply with a subpoena, court order, or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
Business Transfers: In connection with a merger, acquisition, or sale of assets, where your data may be transferred to a successor entity, subject to similar privacy protections.
Your data may be transferred to and stored in countries outside your jurisdiction, including Canada and the United States, which may have different data protection laws. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses for EEA residents, to protect your data during international transfers.
7. Information Security
We maintain reasonable administrative, technical, and physical safeguards to protect your personal data from unauthorized access, use, modification, or disclosure. These measures include:
Secure servers in controlled environments.
Encryption for sensitive data transmission (e.g., payment information).
Regular security assessments and updates.
However, no method of data transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
To provide Services and fulfill contracts (e.g., until your account is closed or your subscription ends).
To comply with legal obligations (e.g., tax or accounting requirements).
To resolve disputes or enforce our agreements.
When your data is no longer needed, we will securely delete or anonymize it, unless required to retain it by law.
9. Links to Other Websites
Our Website may contain links to third-party websites not owned or controlled by SFR Performance. We are not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of any third-party websites you visit.
10. Children’s Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we learn that we have collected such data, we will promptly delete it. If you believe we have inadvertently collected data from a minor, please contact us at sfrperformance1@gmail.com.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The updated version will be posted on our Website with a revised "Last Updated" date. Your continued use of our Website or Services after such changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:
Email: sfrperformance1@gmail.com
For EEA residents, you may also lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.